RZD CUP

The starting point of the project was the search for a visual metaphor that would unite the stylistics of the railroads and clearly demonstrate that only women's teams participate in the Cup. 

As a result, we created a symbol that formed the basis of the corporate identity. It resembles a wheel of a rushing train and a flower at the same time, linking all the original together. The text part to the left of the graphic sign looks like a loop coming from a spinning wheel, which emphasizes the dynamics of the gam
e.
In addition to the central logo, we designed unique symbols for each team. They differ not only in color - in accordance with the flags of the participating countries, but also in ornamentation, reminiscent of the domes of St. Basil's Cathedral.
Креативный директор: Сергей Кожара
Дизайнеры: Елена Мельник, Никита Пархоменко
Технический дизайнер: Ярослав Карась 
Аккаунт-менеджер: Александр Клыпин
RZD CUP
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