One step ahead. New IT brand Smartup

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Smartup Technology is a new IT brand specializing in complex projects with highly loaded systems and big data. We developed a logo and corporate identity, created a visual image that integrates the brand into the category and helps to convey added value.

Smartup team has acquired expertise in non-standard projects, and has a deeper and more subtle technology knowledge than most IT-companies in Russia. Well-established internal processes ensure quality development, stability and reliability of work. Smartup also strives for a partner approach to work, focusing on solving the client's business problem.

Client’s request was to create a logo and idea that would be clear at first glance. That’s why the logo is a direct reflection of the concept — the company will be a step ahead of its competitors. We suggested messages like "one step ahead", "a cut above", etc. to support the main concept.

Graphics expand in all directions, indicating the constant development and search for individual solutions. Gradient "clouds'' also represent a company's specialization — cloud development.