Digital Cinema Media In-Cinema Ident
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Student Project
DCM connects brands, film and people through powerful media experiences before and after movies. They are big, bold and human, and require dynamic campaigns that are brought to life with light, sound and colour. The brief asked for a creative interpretation of the power of cinema that visualises emotion, literally showing how film feels in a cool, innovative way.
In a cinematic first, this concept brings the audience themselves onto the big screen, symbolic of the escapeism experienced when watching a film and being drawn into the story. The audience then breathes life into the DCM logo, thereby “creating” it onscreen. Real-time interaction, with real-time reaction and impact.
The Overlay Animation
