Drive Safe :: Distraction Campaign
Transport for Greater Manchester
The Drive Safe department of Transport for Greater Manchester asked me to produce designs for their Driver Distraction campaign. The core message was to make drivers aware of the possible consequences of using their mobile phones while driving.
Two design routes were used – for newspaper adverts, a motorist being inundated with phone alerts while for online adverts, small print adverts, digital 6 sheets, bus rears and fuel pump nozzles – text message conversations.
Local newspaper advertisment
Digital 6 sheet advertisement
Petrol station fuel nozzle advertisement