"Youth to Business Forum" is an event that takes place in multiple locations around the world; bringing top young leaders together with business leaders and experts for a conversation around pressing global issues.
The aim to generate new, but most importantly, actionable ideas to that will impact the world and its future.
I was commissioned to occupy of the promoting campaign of the Italian 2014 Edition. The request was to create an eye-catching series of poster, in which sport and business had to merge together.
I decided to set up a photography studio session with three of my friends, each one pretending to do a different sport while dressed. I used a very harsh light set up, with the intent of recreating the typical mood of action sport advertising. After tons of shots (facial expression was crucial) I sorted out the best ones and showed them to the client, who decided which three were the most suitable.
I decided to set up a photography studio session with three of my friends, each one pretending to do a different sport while dressed. I used a very harsh light set up, with the intent of recreating the typical mood of action sport advertising. After tons of shots (facial expression was crucial) I sorted out the best ones and showed them to the client, who decided which three were the most suitable.
Eventually, I started the final compositions, creating the backgrounds for the subjects to obtain a credible composite. I was asked to design two series of poster, one with the sponsors and the timetable and the other without. Eventually, I had to adapt the images and graphics of the posters do design facebook covers and posts.
DETAILS
FACEBOOK COVER IMAGES
PHOTOS USED FOR THE CAMPAIGN
