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Italian Youth To Business Forum 2014

"Youth to Business Forum" is an event that takes place in multiple locations around the world; bringing top young leaders together with business leaders and experts for a conversation around pressing global issues.
The aim to generate new, but most importantly, actionable ideas to that will impact the world and its future.

 
I was commissioned to occupy of the promoting campaign of the Italian 2014 Edition. The request was to create an eye-catching series of poster, in which sport and business had to merge together.

I decided to set up a photography studio session with three of my friends, each one pretending to do a different sport while dressed. I used a very harsh light set up, with the intent of recreating the typical mood of action sport advertising. After tons of shots (facial expression was crucial) I sorted out the best ones and showed them to the client, who decided which three were the most suitable.
 
Eventually, I started the final compositions, creating the backgrounds for the subjects to obtain a credible composite. I was asked to design two series of poster, one with the sponsors and the timetable and the other without. Eventually, I had to adapt the images and graphics of the posters do design facebook covers and posts.
 
 
DETAILS
 
FACEBOOK COVER IMAGES
 
PHOTOS USED FOR THE CAMPAIGN
Italian Youth To Business Forum 2014
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Italian Youth To Business Forum 2014

"Youth to Business Forum" is an event that takes place in multiple locations around the world; bringing top young leaders together with business Read More
24
531
2
Published:

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Attribution, Non-commercialAttribution, Non-commercial