Nike has commissioned a series of 25 football-inspired artworks, which will be showcased in an interactive exhibition in Singapore this month.

The work, which was created by 25 different artists chosen from around the world by Kult, is set to be displayed at the 10 day 'Hypersense: The Art & Science of Modern Football' exhibition at Singapore's ArtScience Museum from 10 May.

The designers, illustrators and typographers that took part in the project were each given a different brief relating to the history of Nike Football and National Team Kits

 

Full article at http://www.digitalartsonline.co.uk/news/illustration/football-inspired-art-takes-centre-stage-at-nike-exhibition/

For the first time ever, Nike brings its key past and present football innovations to Singapore in Hypersense: The Art & Science of Modern Football exhibition from 10 – 18 May 2014, at the ArtScience Museum at Marina Bay Sands. Hypersense: The Art & Science of Modern Football exhibition tells the story of the Swoosh, and brings the art and science of its innovations to life in Singapore.

The first shoe to bear the Swoosh was not a running shoe. It was a football boot, named “The Nike,” which Blue Ribbon Sports began selling 1971. When the World Cup arrived on American soil in 1994, Nike was determined to change the game, and to become authentic, relevant, and a leader on the pitch.

Today, Nike dominates the field of the beautiful game and Hypersense: The Art & Science of Modern Football exhibition will showcase of Nike Football innovations over 20 years, marking every innovation and step that has brought the brand to where it is now. The key innovations that will take center stage during football’s greatest sporting moment will be showcased, including the revolutionary Magista boot, the first Nike Football boot made with Flyknit technology, as well as the art and science of the National Team Kits that will make a mark on the field this summer.

It will be a sensory journey of the spirit of football, brought to life through an interactive experience of light, sound and collaboration with over 25 local and international artists.

Hypersense: The Art & Science of Modern Football exhibition will run from 10 – 18 May, 10 am – 7pm daily, at the ArtScience Museum, Marina Bay Sands.