I was thrilled to work on a branding project for CloudBoss, a cloud software startup based in Australia. My goal was to create a brand identity that would appeal to the company's target market of tech-savvy professionals, while also conveying the company's commitment to innovation and cutting-edge technology. 

To achieve this, I began by researching the company's competition, target market, and unique selling points. Based on my findings, I developed a branding strategy that would set CloudBoss apart from other cloud software providers.

The first step was to create a logo that would reflect the company's modern and innovative approach to cloud technology. I designed a simple yet striking logo with a bold typeface and a graphic element that evokes the image of a cloud. The color scheme was a combination of blue and grey, which gave the brand a tech-savvy yet professional feel. Next, I developed a comprehensive branding guide that included guidelines for typography, color schemes, imagery, and brand messaging. This ensured that the brand was consistent across all channels and touchpoints.

Finally, I developed a marketing plan that would help CloudBoss reach its target market and establish itself as a leading provider of cloud software in Australia. This included developing a strong online presence through social media and search engine optimization, as well as creating targeted advertising campaigns. I also recommended that the company participate in relevant industry events and conferences to increase its visibility and credibility. 

Overall, the branding project was a success, and CloudBoss now has a strong brand identity that reflects its commitment to innovation and cutting-edge technology.