This brand font was developed for Thryft, as a part of a workshop module in college, conducted by Jon Neal from Design Bridge and Partners.  

The objective was to get a comprehensive understanding of the brand and create a font that was complimentary to its identity. The process started by creating mood boards for the chosen brand, followed by translating those characteristics into visuals. 

This workshop was a great entry- point into understanding type development which relies on a brand identity- the font needs to be complimentary, not overpowering.