Identity & Branding (Pitch)
Koochi is a manufacturer and retailer of camel milk chocolates. manufactures its own chocolates from cocoa beans. The milk from which the chocolates are produced comes from camels.
They need a brand identity and outlet branding that reflect what they do.
In the search for an inspiration, I thought to have a completely new logo
that can be fully related to the product ingredients. I incorporate a silhouette stay in
a negative space of a melting chocolate.