In one word, the direction of this campaign is: GREEKNESS

Wanting to be introduced to all of Greece, Procredit Bank makes it clear that they understand Greeks and the Greek market. 

In Greece we don't need cameras to watch. A grandmother on a balcony is enough for everyone to learn the news of the village... or the neighbouring village.

Light gossip and spreading the news is deeply rooted in Greek culture.
These are the protagonist of this campaign. And maybe they don't understand your vision, but Procredit Bank, does!

HELLO GREECE,
WE ARE PROCREDIT BANK