Thiese posts are part of a test I made for Pepsico.

The main goal was to get people to purchase Tostitos in Halloween parties.

I made a quick research. My purpose was to link Tostitos with Halloween using the common characters we see in this season.

I played with the forms and keywords to get this result.

I wanted to make it informal, funny, relaxed but at the same time maintaining the Tostito´s look and feel.