Premier Pharma is a wholesaler enterprise that offers pharmaceutical and medical supplies. As a young and innovative entrepreneurial company, they wanted to connect with their audiences in an equally fresh and unique vibe.
Their stand-out feature is fair and transparent pricing catering to multiple avenues like independent pharmacies, clinics, hospitals, etc. Their main goal is to express themselves in a way that establishes them as trustworthy, easily accessible, highly efficient, and a strong brand.
Their stand-out feature is fair and transparent pricing catering to multiple avenues like independent pharmacies, clinics, hospitals, etc. Their main goal is to express themselves in a way that establishes them as trustworthy, easily accessible, highly efficient, and a strong brand.
Premier Pharma, although reasonably new, has always kept things running efficiently while remaining largely unnoticed. It has a high potential to be at the top amongst its competitors because its core value is to serve at the community level by bringing high-quality products at affordable prices. Their values and mission are strong, but their representation could be more solid.
Visual Identity / Web design / Motion Graphics / Iconography
Done within the Outliant team.
Our Solution
Visual Representation of a Trustworthy Brand
Visual Representation of a Trustworthy Brand
We sought a strategic solution to their problem of expressing a straightforward and clear message to their consumers. By refreshing the aesthetics entirely and using a top-notch quality design, we created an image that feels reliable and trustworthy, ensuring an enhanced user experience.
For our color palette, we preferred bold blue, black, and white colors that communicate a strong, professional, and modern image. These colors are often associated with power, confidence, and sophistication, making them ideal for brands that want to convey a sense of strength and prestige. The proportions and values of each color are essential considerations for brand recognition and consistency.
After thorough research, we found out that their current and primary logo design was used by many different companies in the same segment. Our main priority for the logo was to make it unique, simple, and timeless. For this purpose, we went ahead with a symbolic, minimalistic, and harmonious design that could be used daily with ease and convenience.
The final Brand Experience
We delivered Premier Pharma with a wholly revamped identity system with logo, typography, color palette, and visual communication, along with an icon, illustration, and photo styles, in a manner that maintains consistency and resonates with the audience. We wanted to create a purposeful and mindful experience around their product that went beyond a simple transactional exchange.
