We had the absolute pleasure of a task of helping Verb Energy rebrand with their new, colorful packaging! All told, we created imagery for 13 SKUs - all with their own color palette and feel -
e-commerce of bars, caddies + flavor profiles, hero PDP shots, unwrapping GIFs to illustrate texture + mouthfeel, and GIFs to explore those delicious flavors.
We handmade custom surfaces to perfectly fit each product, spent many hours rigging the bars to stand perfectly, and days of pre-pro exploring the best ways to showcase each flavor. Across 11 days of shooting, we worked to create a cohesive, color-forward brand story that breathed new life into these energizing products.
Client: Verb Energy, 2023
Photography, Styling + Creative Direction: MAX+CO PHOTO
VP of Marketing: Abby Tellam
Graphic Designer: Taylor Pendleton
Food Stylist Assistant: Chet Siegel
Prop Stylist Assistants: Taylor Bittenbender, Rana Duzyol + Allie Welch
Production Assistant: Dillon McNeil
Hand Models: Avisha Tewani, Yosmi Trinidad, Hailyn Kennard + Yesenia Linares
Photography, Styling + Creative Direction: MAX+CO PHOTO
VP of Marketing: Abby Tellam
Graphic Designer: Taylor Pendleton
Food Stylist Assistant: Chet Siegel
Prop Stylist Assistants: Taylor Bittenbender, Rana Duzyol + Allie Welch
Production Assistant: Dillon McNeil
Hand Models: Avisha Tewani, Yosmi Trinidad, Hailyn Kennard + Yesenia Linares
