The majority of sweatshop workers are women who are female workers get paid very little but worked for hours and hours. People who are in these situations are usually stuck because their voice is not powerful enough to make a change. There is no welfare system to take care of them and sadly many labour laws are not reinforced.

With the high demand for fast fashion, the competition between brands is more vigorous over the years that leads to lower wages due to the increase of workers in sweatshops and needing to keep selling prices low for consumers.

OKGO Store is a boutique thrift shop that stocks bundles of stylish vintage and pre-loved items in all sorts of colours and styles. They are inspired by Japan’s thrift shop scene and show it off with unique decor. ILO is the organisation that we chose as they focus on women's rights and labour.

Since the majority of sweatshop workers are female and children, we came up with a friendly competition that would amount to the increase purchase of thrifted clothes and with that can decrease the demand for fast fashion. It is also great for the environment.

Women going against other women to get the best-thrifted item in order to help raise awareness and to help reduce female labour in sweatshops.

Due to Okgo's low budget costs, we worked around it by making our campaign more social media based.

Let's Meow Out Ladies

A concept that women are able to voice out their opinions working in sweatshops amounting them with negative thoughts and stress.

An engaging way for ladies out there to a little survey on their thoughts on thrifting to help out the ladies in decreasing the workload in sweatshops on Instagram.

Engaging with young adults or youth ladies to compete with each other through thrift fashion.

An Instagram Live to sell online on Okgo's restocks instead of only selling physically.

An advice to all the ladies out there that we compete to help.

Another engagement survey to Okgo's lovely facebook viewers.