Project Description
"Morning and Evening" is a captivating project that unveils a new collection of premium sanitary ware from the AM.PM brand. Drawing inspiration from the daily shower ritual, the project spotlights the significance of morning and evening moments, where we recharge our energy and unwind after a challenging day.
Concept
The project comprises two visually appealing videos, each representing distinct moments of the day — morning and evening. The morning video emphasizes the interplay of light and shadow, crafting an atmosphere of serenity and freshness during the early hours. In contrast, the evening video adopts a more artistic and soothing tone, employing cool shades to symbolize the late evening.
Visual Solutions
Light takes center stage, highlighting the product and fostering a warm, inviting atmosphere.
The interplay of light and shadow evokes a sense of tranquility and early morning freshness.
Warm, gentle sun rays permeate the space, adding to the ambiance.
Credits
Art Direction & Script
Dimitri Rêverie
Animation
Nikita Paplavsky
Nikita Paplavsky
Music & Sound Design
SHUMNOTE
SHUMNOTE
