Brief: To redesign the old packaging. The person-in-charge provided the logo and requires a new packaging design for four granola flavours, Matcha, Chocolate, Original and Cinnamon. The design has three sizes, 50, 200 and 350g. The price package for this includes copy editing (Malay and English).
Challenge: There are multiple clients involved in the project. The challenge was to get a mutual agreement on the design and copy from the clients. In this case study, they wanted the emphasis on the ingredients and not on the brand.
Concept: Modern, sharp, youthful, fun and distinctive. The design aims to promote a unique concept that uses illustrations for the natural ingredients.
Made by ysfaye
Video of Tasty Grains Expo