Revamping a B2B Company's
Content Marketing Strategy
Objective: To revamp a B2B company's content marketing strategy to better target their audience and improve lead generation
Process: I began by conducting a thorough audit of the company's existing content and analyzing their target audience. Based on my findings, I developed a new content marketing strategy that included white papers, webinars, and case studies. I also optimized their website's SEO and worked with the sales team to ensure that the content aligned with their sales funnel.
Results: Within three months of implementing the new content marketing strategy, the company saw a 50% increase in lead generation and a 20% increase in website traffic. The webinars received positive feedback from the target audience, and the case studies helped the sales team close more deals.
Metrics: Lead generation, website traffic, sales conversion rate.
