Client: Legal Advise
Project: New brand identity and graphic system
Designers: Susana Méndez and Osvaldo Vázquez
New graphic identity for the law firm Legal Advise. This new identity replaces a logo that did not express the human approach that the firm exercises in its legal practice towards both its clients and its collaborators.
The new symbol is a drastic change, giving them authority and simplicity, but retains enough elements of the previous image not to alienate their long-time clients. The color palette is based mainly on blue and contrasted with red accents that show the firm's respect for legal tradition but at the same time allows them to have a more contemporary and consistent image in all their communication.
