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    “Legend” or favola is a cookware brand manufactured in Italy. It was introduced to the Egyptian market and specifically in Alexandria as a new sty… Read More
    “Legend” or favola is a cookware brand manufactured in Italy. It was introduced to the Egyptian market and specifically in Alexandria as a new style and concept in the cookware industry Read Less
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The 
legend 
is here

“Legend” or favola is a cookware brand manufactured in Italy. It was introduced to the Egyptian market and specifically in Alexandria as a new style and concept in the cookware industry. Building the brand from scratch, we had to create its name; identity; slogan; market positioning; communication collateral; packaging design; retail stores environment, besides conducting creative photo sessions for all products.
 

Client: Al-Ahram, Egypt
Creative Director: Walid Elshishini
Art Director: Walid Elshishini
Graphic Designer: Anass Mohammed
Account Manager: Lobna Elshishini