“Legend” or favola is a cookware brand manufactured in Italy. It was introduced to the Egyptian market and speciﬁcally in Alexandria as a new style and concept in the cookware industry. Building the brand from scratch, we had to create its name; identity; slogan; market positioning; communication collateral; packaging design; retail stores environment, besides conducting creative photo sessions for all products.
Client: Al-Ahram, Egypt
Creative Director: Walid Elshishini
Art Director: Walid Elshishini
Graphic Designer: Anass Mohammed
Account Manager: Lobna Elshishini