As this was the brand's first-ever collection, the research phase was particularly crucial in setting the foundation for their content and marketing strategies. I conducted a thorough analysis of the fashion industry and identified key trends that the brand could capitalize on to differentiate themselves from competitors.
In addition to studying the market landscape, I conducted extensive research on the target audience to create detailed personas that informed the content and marketing strategies. By understanding the target audience's behavior, preferences, and interests, I was able to craft messaging points and develop content themes that resonated with them and would drive engagement.
Given that the brand was relatively unknown, it was essential to develop a unique positioning that would help them stand out in the market. I analyzed the competition to identify gaps in the market that the brand could fill and developed a positioning that emphasized their unique style and vision.
Overall, the research phase was critical in setting the foundation for the brand's content and marketing strategies. By conducting a comprehensive analysis of the fashion industry and target audience, I was able to develop a compelling digital campaign that would build brand awareness and drive sales for their first-ever collection.
HOLOGRAPHIK WORKSHOP, 2022.
