Brand identity for
Belgian fashion-tech brand Shardo
Belgian fashion-tech brand Shardo
Shardo is a line of basic t-shirts (one white, one black) with a controllable QR code on the heart. Via an application, the owner of the t-shirt can control his QR code by writing a 200-character message, by posting a photo or by posting a video.
Logotype
A typographic logo from a sans serif linear font. A simplicity that evokes the concept, with a slight twist that recalls the QR code.
Website and app
We have developed Shardo's e-commerce. The challenge is to make the user understand the concept as quickly as possible.
A simple and intuitive application developed in collaboration with ITMakerz. The application is available on the Appstore and Playstore.
Photoshooting
The watchwords for this session were once again simplicity. The models posed in our studio in front of a simple tarp that brings texture and personality.
Other photoshootings were organized in town: an urban shooting for an urban brand.
Street marketing
We have also set up a street marketing campaign. Posters with a large QR code pointing to the shardo.xyz website. To encourage the public to scan it, we opted for reverse psychology with a simple message: "do not scan".
