It was a time when one had to be their healthiest. But it was also a time when gyms were shut, parks were closed, and hope was shuttered down. In such a situation, what is an alternative that can help people take care of their health?
The solution was around us. Housework. Turns out it is as good as exercising. Well, almost.
So, armed with this knowledge, we created a communication, where we rechristened all housework terms to sound like workout.
And that is how we got Apollo Hospitals to be a part of the conversation around staying healthy, without sounding like everyone else.
