市公來𨑨桃Hanging out with TUDIGONG

桃園市以249座為全台土地公廟密度最高的區域，藉由舉辦《土地公文化國際民俗藝術節》成為桃園中秋假期前最熱鬧的慶典。以活潑有趣的風格，傳達桃園市區具有特色的土地公、土地婆及土地公廟，且保留了傳統民俗活動，以更年輕的視覺語彙，對土地公造型進行現代化改造，詮釋台灣文化與藝術，感受節慶的魅力所在。

Taoyuan City has the highest density of Tudigong temples in Taiwan with 249. The Tudigong Culture International Folk Art Festival has become the most lively celebration before the Mid-Autumn Festival in Taoyuan City. In a lively and interesting style, it conveysthe characteristic Tudigong, Tudipo and Tudigong Temple in downtown Taoyuan, and retains traditional folk activities. With a younger visual vocabulary, it modernizes the Tudigong's appearance and interprets Taiwanese culture and art. , Feel the charm of the festival.

LOGO設計 LOGO design

宣傳海報設計 Promotional poster design

以往的文化節內容風格較傳統樸素且多數都是以年長者參與，比較少年輕人和兒童參加，我們設計出土地公較討喜可愛的外表跳脫原本土地公傳統的樣貌，變得更加趣味吸睛，比起以往風格增加了現代化的元素也吸引孩童的目光。

In the past, the content style of cultural festivals was relatively traditionaland simple, and most of them were participated by the elderly.With young people and children participating, we designed a lovable and lovely appearance of the land princess, which is different from the original land princess.The traditional appearance has become more lovely and eye-catching, and the modern elements have been added to the previous style.
Attract children's attention.

活動伴手禮設計 Event gift design

採用抽拉式禮盒，發想是比擬〈土地公騎乘〉在虎爺背上，使用透明片材質當作蓋子拉盒，上面有著土地公的圖樣，能透出土地公騎乘在裡面虎爺的設計，我們希望小朋友第一眼看到時，覺得有趣味性。禮盒內容物分別有「壽桃」、「花生」以及「平安米」，花生與平安米的包裝設計以《派盒》的盒型作為設計，以頭身尾三個派盒排成一尊完整的〈虎爺〉。

Using a pull-out gift box, the idea is to compare the Lord of the Land riding on the back of Lord Tiger. The transparent sheet material is used as the lid to pull the box. There is a pattern of Lord of the Land on it, which can reveal the design of the Lord of the Land riding inside.We hope that children will find it interesting when they see it for the first time. The contents of the gift box include Shoutao, peanuts and Ping'an rice. The packaging design of the peanuts and Ping'an rice is based on the box shape of the pie box. The three pie boxes at the head, body and tail form a complete statue of Lord Tiger.

內容物有〈壽桃一顆〉、〈兩包花生〉和〈一包平安米〉。

透過巧思，使用的大包裝外盒是由《透明片》的材質所示，則呈現土地公騎乘在裡面的虎爺。

The content includes one longevity peach, two packets of peanuts and one packet of safe rice. What is ingenious is that the large packaging box used is displayed in a transparent sheet material, and inside is a tiger riding a horse.

土地公旋轉禮盒 Rotating gift box

可旋轉的包結構讓民眾看到 4 x 4 種生動的土地公樣貌和吉祥話。一組的旋轉禮盒分有頭身上下，上為土地公不同的面貌，下有土地公不一樣的衣服和身體互動，每旋轉一面可換裝得到不一樣的〈土地公設計〉和〈吉祥話〉，旋轉禮盒有兩種組合兩種口味，內容物則是大眾喜歡的紅豆口味和綠豆口味。

The rotatable bag structure allows the public to see 4 x 4 vivid appearances and auspicious words of the land lord. A group of rotating gift boxes are divided into head and body. The upper part shows the different faces of the Land Lord, and the lower part shows the different clothes of the Land Lord to interact with the body. Each time you rotate one side, you can change clothes to get a different design and auspicious words of the Land Lord. Rotate the gift box There are two combinations and two flavors, and the contents are popular red bean and mung bean flavors.

節慶活動刊物 Browse publications

六角型自鎖 DM，打開呈長條型，象徵祥龍盤旋飛翔，視覺整體通過童趣筆觸和鮮豔的色彩，突顯土地公平易近人的特點，詮釋了土地公的形象。

The hexagonal self-locking DM, opened in a long strip, symbolizes the auspicious dragon hovering and flying. The overall vision highlights the fairness and approachability of the land through childlike brushstrokes and bright colors, and interprets the image of the land lord.

土地公刊物報紙 Event publications Newspaper

總共有兩份報紙刊物，第一份是活動報，第二份是歷史報，裡頭有桃園特色 52 間土地公廟的介紹，以及〈文化節活動流程〉的〈介紹與時間地點〉的說明，讓民眾能清楚知道藝術節的活動與土地公文化的歷史。

There are a total of two newspaper publications, the first is the activity newspaper, and the second is the history newspaper, which contains the introduction of the 52 characteristic Taoyuan temples, as well as the introduction of the cultural festival activities and the explanation of the time and place, so that the public can clearly understand Know the activities of the art festival and the history of the land public culture.

桃園土地公52間廟撲克牌 Playing cards

《撲克牌可與刊物的桃園特色 52 間土地公廟搭配使用》，在娛樂的同時也可以了解到桃園特色廟宇，且每一張不同廟宇和人物都是以〈純手繪〉取特色的方式呈現每一間土地公的樣貌。

Playing cards can be used in conjunction with the publication's 52 characteristic temples in Taoyuan. While entertaining, you can also learn about Taoyuan's characteristic temples, and each different temple and character is presented in a purely hand-painted way. appearance.