During my work for Liberty University's division of Inclusion, Diversity, and Equity, I was tasked with creating the social media and event designs for Native American Heritage Month during November 2022. Overall I created designs for the beginning of the month, for Thanksgiving, and for two cultural events.
This was the initial post for the month. I utilized public domain floral imagery for the main focal point.
This was the Thanksgiving post, I again included public domain imagery.
For the two events I created a repeatable pattern inspired by Native American cultural iconography to be used as the background. I created the pattern with an abnormal shape so that it could be hypothetically be used on a much larger scale without the repetitions being too obvious.
The center shows the repeating block. Repetitions placed above or below would be offset to further make the pattern indistinguishable.
The repeating pattern with the overall color palette.
The first event was a talk by Dr. Connie Locklear, a Native American leader and educator from the Lumbee Tribe. I had to create a vertical and horizontal design. the Vertical design was used as a social media post and as posters for the event while the horizontal design was used on display tvs around campus to market the event.
Vertical design posted to social media and printed as posters
Horizontal design used on digital screens across campus
The second event was an iteration of a recurring event called "Culture in the Kitchen." It is a cultural event featuring food of that culture. For this event I was only tasked with creating a social media post.
