Kopp & Kluepfel
The branding for Kopp & Kluepfel, a blog founded by Hede Weit focusing on wood, handcraft and DIY, aimed to embody the essence of craftsmanship in a modern, approachable and elegant way.
The stencil wordmark references the craft while the symbol of two Ks represents the connection of tradition and modernity, adding a contemporary touch to the overall identity. The monospace typeface, Modern Era, adds to the DIY feel in the typography, while the classic serif typeface called Tobias gives it a sophisticated touch. The muted color palette of red, green and off-white was chosen to complement the natural feel of craftmanship and wood, creating a warm and inviting atmosphere.
The resulting brand identity is both timeless and modern, appealing to both experienced woodworkers and those who are new to the craft.
Art Direction and Graphic Design