Rubbermaid Tuesday Night Cooking Club
Recipe Landing Page
Recipe Landing Page
Rubbermaid teamed up with social media influencers to host live cooking demos showcasing DuraLite Bakeware, accompanied by their own Spotify playlists to set the mood. The recipes were feature on this landing page. The landing page was designed and coded using Ceros to accommodate the campaign's deviation from the product's style guideline in order to appeal to a younger target audience.
ROLE: Art Director & Designer
Rubbermaid Meal Prep Recipe Collection
Excerpts from a digital recipe book, content provided
by Rubbermaid social ambassadors, used for email generation.
by Rubbermaid social ambassadors, used for email generation.
ROLE: Art Director & Designer
Rubbermaid Summer Colors Photoshoot
Lifestyle photography for the eCommerce product launch of Rubbermaid Summer Colors for the food storage lines TakeAlongs, EasyFindLids, and beverageware.
ROLE: Category Art Director
Photographer: Michael Troast
Studio AD: Alex Uhlig
Food Stylist: Julia Choi-Rodriguez & Joanna Han
Producer: Michelle Kornelli
