• Add to Collection
  • About


The visual identity for story architects
Storytellers is a small business focused on creating stories for other brands to use it.
In 2014 they went through a complete repositioning in their market,
basing their identity on the archetype of the architect.
Based on this concept, and thinking about the storytelling itself, I decided to create
an ornamented drop cap to be their logo. 
"Storytelling is not just about telling stories. The Storytelling - writen like this, with a big capitular S - is knowing how to tell stories: knowing how to tell the same story in two quotes or in four hundred pages."