Formed in partnership with world-leading eye-care specialists from Moorfields Eye Hospital, MTHK offer a range of planet-friendly drops, sprays and vitamins for dry, sore or red eyes.
I was tasked with evolving the packaging range; creating a system across all packs and new launches and solidifying existing elements to provide further stand-out for ahead of potential in store expansions.
Advancing the simplicity of parallel lines to illustrate each product, from concentric circles for the eye drops, like ripples on water, to radiating lines for the eye spray, and swirling strokes for the cleaning cloth brings a unique element to each product while helping to unify the range.
G . F Smith Colorplan Real Grey 350gsm paired with black offset print and white debossed foil details by Avenue Litho bring a level of design, detail and tactility not seen in everyday pharmaceutical packaging.
Having chosen to work with a sustainable manufacturer, where 90% of the workforce is female, helping raise and support the local community in Pondicherry, India. We got to work on some stand-out, eye catching Tote Bags.
The Totes themselves are hard-wearing, extra strong, 11-ounce ethically-sourced cotton. Giving you many years of use. Can carry up to 20kg. Helping to continually putting sustainability at the heart of everything they do.
