Dzen is a beauty and massage salon in Voronezh (the former name of the salon is G-bar).

It was necessary to create a flexible brand style with a memorable unbreakable base, on which you can experiment.

The "Dzen" girl is a grown-up G-girl, still "vibrant and playful", but already "grown up and conscious".

The brand is engaged in charity, the salon itself is dog friendly, the tone of voice: "everyone is very friendly, but respect and boundaries are maintained".