FAITHFUL TO NATURE PACKAGING - HOMEWARE
Faithful to Nature, South Africa’s premier online health store, prides itself in giving ordinary people access to honest, affordable and ethical products that are better for them and the planet. The company not only supplies better options but makes them too, with an in-house range that spans 200+ products across food, body, beauty, home and lifestyle categories.
The development of many new products needed a future-proof look that aligns with Faithful to Nature’s fresh and modern rebrand and is distinct and recognisable in a saturated market.
Jo Cutri Studio conceptualised a striking packaging strategy, which was brought to life by Faithful to Nature’s in-house creative team.
Inspired by shades and shapes from the natural world, the packaging is bold and bright with a distinguished typeset and abstract modern illustrations on selected pantry products. Common elements such as the logo positioning, fonts and title hierarchy remain throughout all products to evoke brand recognition and create consistency across the various ranges. The bigger purpose? To invite customers from all walks of life to explore better options and to breathe life and positivity into the homes of conscious shoppers. Authenticity, trustworthiness and approachability are therefore at the heart of every piece of packaging.
The featured images are of selected Faithful to Nature homeware products.
To view projects in other Faithful to Nature categories visit: Pantry or Body + Beauty.
To view projects in other Faithful to Nature categories visit: Pantry or Body + Beauty.
THE TEAM:
Strategy and concept: Jo Cutri Studio
Art direction: Elana Wasson
Design: Cilna Katzke
Copy: Meaghan Essel
