Leipzig Marriott Hotel
25th Anniversary Campaign Strategy
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WHAT WE DID:
Online Time Machine | Print and Social Media Marketing
As a leading agency in hospitality marketing and branding, we were honored to have been chosen for this project. When Marriott Leipzig Hotel approached us to help them celebrate their 25th anniversary, their plan involves nothing out of the ordinary.
As usual, we went far and beyond.
Marriott Leipzig wanted a digital book, but we had a better idea!
A digital time machine with photos and videos that capture the spirit of the past 25 years.
We took the guests on a journey through time to experience the hotel's history.
SPREADING THE WORD
We designed eye-catching posters to draw attention.
Using contrasts and bold typography, we invited guests to step back in time and experience the hotel's rich history.
Social media played a key role in our campaign.
We were able to connect with guests in a way that felt authentic and genuine through fun and engaging historical highlights.
Finally, Marriott's Marketing team added a touch of East German history
to the lobby with a Trabant car.
Guests can take photos with the car and scan a dynamic QR code.
The QR code leads them to a dedicated landing page and tracks important KPIs for the client.
The QR code leads them to a dedicated landing page and tracks important KPIs for the client.
