Queen Elizabeth II Medical Centre
QEII MC Trust enlisted the graphic design services of Advertising Design Service to create a corporate identity that was both conservative and trust worthy.  The Queen Elizabeth Medical Centre Trust is a Government department that assists in the logistical running of Sir Charles Gairdner Hospital.  Due to some of the contentious issues that the Trust has to rule on, it was important that the evoke such feelings of trust and compassion.

The softness of the logo, consisting of rounded edge squares and circles with a formal serif type help to translate the desired tone required along with a calming colour palette.