Once a year, South African Tourism partners with Sho't Left to launch the much anticipated Travel Week to all the citizens of South Africa. During Travel Week, a variety of national travel deals are promoted through their social Pages.

Leading up to Travel Week, there was a need to build awareness for when it was going to happen. Thus, there was generic social posts created with the messaging of "Book now, travel later*." with the intention of getting South African citizens to start participating.

With 1 week to go to Travel Week, a countdown was created through Sho't Left's social pages. Below are the countdown social posts with 3 days left to go.

Going into Travel Week, social posts were created to highlight specific deals that South African Tourism wanted it's citizens to be aware of. The following are some of the deals that were promoted through social posts.