Inspire, surprise and amaze.
After the success of Adobe's exhibition stand at OFFF 2022, the brand aimed to replicate the experience in 2023 and continue to inspire, surprise, and amaze attendees at Barcelona's largest creativity festival.
The Adobe booth for 2023 not only aimed to offer OFFF attendees a flexible space to satisfy their creative needs, but it was also a chance for Adobe to showcase their new brand identity, which includes a key asset of our inspiration for the development of this project, "The Lens."
To create a gateway into the Adobe world, we reinterpreted "The Lens,". As a result, we designed volumetric squares that served as the entrance to the stand.
The booth walls consisted of a variety of materials, shapes, and colors. Tina Touli designed the graphics, which were inspired by the visual imagery of David Bowie.
Drawing inspiration from this imagery, we developed a series of animations to present Adobe's itinerary throughout the festival.
To enhance the experience, we introduced a new feature where attendees could create their designs or choose from our collection and print their temporary tattoos on the spot, as well as an augmented reality room where visitors could immerse themselves in Bowie's practice room.
With this approach, we created a space that inspires and surprises, fitting perfectly with the OFFF festival's motto of never-ending amazement year after year.
