We share with you one of our latest design projects for Viña Undurraga: the re-design of the packaging of Linea U wines.
Our goal was to create a modern and attractive image to appeal to a younger and more contemporary audience, while still reflecting the quality and freshness of the products.
We work closely with our clients to understand their vision and needs, and we succeeded in creating an elegant and minimalist design that highlights the simplicity and elegance of the wines.
We use a bold, vibrant color palette to highlight the youth and vibrancy of the products, and we create a clean, attractive label that highlights the name and variety of the wine.
We improved the functionality of the packaging, including detailed information of the product on the label, such as origin, vintage and tasting notes for its correct pairing.
