For the first launch at the Frankfurt Motor Show we produced a set of media assets that introduced the world to the C-X17 concept. The media pack featured photography from location and studio photo shoots – specially commissioned by FP Creative – a global press release, tech and design films and a bespoke digital app and website.
For the C-X17 launches in Dubai and LA, a brand new set of unique photographic assets were created and an updated website was launched to meet the requirements of the differing markets. Finally, for the launch in Guangzhou, China, a completely refreshed press release went out to the media and press with a third set of unique assets – a suite of specially commissioned photography and three ‘interior’ films –specifically created for the Chinese market. These assets were then used in a third update to the website as well as an update to the iPad app, which was re-launched in Guangzhou.