The Butcher
The cooldest one
The Butcher is a fictional branding project. The Butcher is Marc's lifelong dream to open his own food truck. When he was a kid, the Lion beach in Lacanau didn't offer any food options nearby. Today, his ambition is to solve this problem by allowing everyone to consume local and responsible dishes near the place where surfing is king
The name "The Butcher" represents the manager's commitment to a local, responsible cuisine that highlights the products in such a way as to sublimate them.
For a long time nicknamed "The Butcher" by those close to him because of his appearance, which may seem austere at first glance but reveals a profoundly kind character, he has reappropriated this nickname through a nod to the past.
The anglicism refers to Australia, otherwise known as "The Land of Surf".
