Welcome to forest®
identity
Brand book, guideline and communicative strategy for glamping in Perm Krai.
The brand's aim is to create comfortable conditions for reunification with nature.
The unique identity is based on «Life Balance Wheel» conception. The process that helps people understand what they want to change and improve in their lives. And its meaning is closely connected to the nature, humankind and astonishing things that are made by them together.
The logo consists of a system of three sub-logos. Each of them has its own meaning and reflects one of the brand’s activities: Village, Camping and Travel.
