We reimagined the aluminum can. What if Apple produced apple juice in an aluminium can? What about square can? It would stand out in a crowd of cylindric cans. It will stack perfectly and fit more cans in logistics, so less foot print and CO2. It is aesthetically appealing and fits in a hand elegantly. 

Here is to the square cans in the world of cylindrical cans. The misfits. The rebels. The troublemakers. The ones who see things differently. They're not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can't do is ignore them. Because they change things. They push the human race forward. And while some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who can. 

Apple can!