Founded in 2018, TFR News is an Indonesia-based online media that observes and analyses the way creative industry works. There has been a lot of media coverage about fashion trend and product launch. Complimentary to that, TFR reports what goes on behind the industry from the professions, brands, companies, culture and regulations.

Entering its fifth anniversary in 2023, TFR celebrates the occasion by refreshing its brand identity. As a media company that deals with mass communication, “scale” is the essence. We’re talking about amplifying the content to a bigger and wider audience, thus the logo speaks volume. The creative world is ever expanding and it's growing bigger and better each passing day. People have become more aware of the industry and creative communities continue to grow larger every year.

Internally, the company commits to always level up in order to bring something better to the table. Hence the logo also reminds us of a ladder.