Elie is a family of cosmetic products for personal care, made with natural ingredients, whose purpose is health and care.
Elie is based on the pillars of health, awareness, and confidence in people to strengthen their inner beauty and proudly display their outer beauty.
This project is inspired by the simplicity of the forms of nature, these forms are represented with floral illustrations. The logo and icon are developed with circular strokes that represent fullness and protection. The graphic detail in the icon abstracts the shapes of a leaf, a drop, or a small part of an Elie product.
