Stories Matter – Brand Concept
Second Charms is a fictional local second-hand clothing store that aims to get people to think through their purchases, not over-consume clothes, and embolden them to spice up their wardrobes. Stories Matter is a customer-focused concept that breathes warmth into the brand and communicates its mission sweetly.
thank you 🧾🔗
*this is a fictional project based on a school brief*
