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    As part of a live degree brief, we were tasked by home garden company ALLOTINABOX to design a utilitarian themed online store selling beautiful h… Read More
    As part of a live degree brief, we were tasked by home garden company ALLOTINABOX to design a utilitarian themed online store selling beautiful homewares and household products. Deliverables included creating a complete brand; including the name, logo, website and packaging, which all must be cohesive with the ethos of ALLOTINABOX. Read Less
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_CONCEPT & BRANDING
 
The branding, visual style and tone of voice were inspired by WW2 Britain, in keeping with the simplistic, utilitarian and distinctly british approach requested by the client. The name ‘Civvy St.’ was taken from slang meaning civilian life, tying in with the household goods store.
_PACKAGING
 
Sustainability was a key principle to consider; as well as using recyclable papers, the packaging was designed to serve a dual purpose with WW2 recipes printed on the back, which could be cut out and re-used, reducing the wastage of materials.
_E-COMMERCE SITE
 
The Civvy St. e-commerce site was designed to be utilitarian and simplistic, with functionality taking precedence over aesthetic. The Civvy St. e-commerce site was designed to be utilitarian and simplistic. 
 
 
 
 
Civvy St. E-commerce Site