CASE STUDY VIDEO
PROBLEM
Hunger in Malaysia is a hidden epidemic where one third of
Hunger in Malaysia is a hidden epidemic where one third of
perfectly edible food we throw end up in our dustbins every year.
INSIGHT
Our landfills currently generates around 16,688 tonnes of food
Our landfills currently generates around 16,688 tonnes of food
waste daily while one out of eight people on earth suffer from hunger.
IDEA
To create a campaign that would get people to be grateful for their food by
To create a campaign that would get people to be grateful for their food by
reminding them to be mindful of how much they consume and waste.
EXECUTION
A glass sculpture of a starving child full of food waste shows how much we waste in a day.
A glass sculpture of a starving child full of food waste shows how much we waste in a day.
Paper mats, posters, menu cards and guerilla marketing are used to spread the message in Kuala Lumpur. Finally, our social media and website provides all the information regarding our campaign.
SOCIAL MEDIA POSTS
INSTAGRAM STORY
CAMPAIGN WEBSITE
This campaign hopes to become the mark of change that we need to
improve global hunger and food wastage.
PRESENTATION BOARD
