Linh Phan's profileMy Huynh's profileCa Nguyen's profile+1

Pho Night 2023 - Event Promotional Campaign

Multiple Owners
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Pho Night 2023 - Event Promotional Campaign

Linh Phan - Lead Designer & Social Media Coordinator
// My Huynh - Designer & Photographer
// Ca Nguyen - Designer


View the full campaign online at https://www.instagram.com/astate_vsa/
or on Facebook: https://www.facebook.com/astatevsa​​​​​​​



Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media
Advertising campaign design Event Event Design poster Poster Design Promotion Promotional social media







Pho Night is an annual fundraiser held by the Vietnamese Student Association (VSA) at Arkansas State University. In 2023, I worked in a team as an art director and a graphic designer to promote the event and drive ticket sales. The campaign launched three weeks before the event, in which we combined print collateral and social media posts to get the best result. We also ran one ad on Facebook and Instagram, bringing 606% more reach to the organization's Facebook page. In the end, 175 tickets were sold, which surpassed our goal of selling 150 tickets. We successfully raised $1750 and donated that amount to Vietnam's Lotus Fund to support the education of financially deprived children.



Pho Night 2023 - Event Promotional Campaign
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