It's a M@G, M@D world
A design wonder @ heart
Crafted from fine white porcelain and designed under the golden ratio principle, the M@G reveals a typographic symbol of celestial importance with every sip you take. It is the first in the LETTERES line of LIVING TYPE limited edition objects of desire and one that introduces its owner to a symbol of celestial importance across the passage of time. The ‘sine qua non’ of digital living thanks to e-mail addresses and social media handles, the @ symbol’s origin is something of a mystery that puzzles historians and linguists alike.
Set in Parachute Typefoundry’s double-awarded Centro typeface, the M@G provides a deep soulful spirit with an eclectic mix of type, industrial design, and long experimentation. An homage to humanity’s universal need for connectivity, unity, and peace. Charmingly moulded at the bottom of this premier product, the @ offers an excellent excuse to kickstart discussion, a means to address one another with the M@G at hand: “What are you looking @?”
Unique properties / Project description
This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience. From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye. The M@G is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.
This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience. From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye. The M@G is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.
Production / Realisation technology
Made with extra fine white porcelain. Matte on the outside, glossy on the inside. The LETTERES signature logo (the brand name of these products) is silkscreen-printed in silver on the inner side. The M@G is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.
Made with extra fine white porcelain. Matte on the outside, glossy on the inside. The LETTERES signature logo (the brand name of these products) is silkscreen-printed in silver on the inner side. The M@G is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.
