Cappy Fruit Juices
PACKAGING DESIGN FOR PREMIUM 100% FRUIT JUICE LINE & MIXED FRUIT JUICES “ATOM & DESTEK”
STUDIO KA / CREATIVE HEAD / CLIENT: COCA COLA / 2021
SCOPE:
• Package strategy & design
• Pre-production supervision
• 3d Illustration art direction
• Photo retouch - collage
Cappy is one of the best known fruit juice brands in Turkey owned by Coca Cola Group. During my employment in Studio Ka, I was assigned to re-design the packagings for selected lines under the brand Cappy. The brief for the %100 line was to create an upgraded look and emphasizing the 100% fruit juice content. The challenge was that there was no budget for photo shooting. We were compelled to use images from Coca Cola’s international visual library. All the images were created digitally.
For Atom & Destek, the brief was also to upgrade the product visually and display the included fruits clearly, which was not the case in the previous designs. We decided to create the desired look with 3D illustration and that process was supervised by me. Unfortunately, the previous logo of Atom had to be used because of a customer survey result. It was integrated in the new design. From briefing to print production the project took 4 months. Application of more than 50 units were made under my direction.
