Jan'14 - March'14
An ident for the D&AD New Blood brief (2014) set by DCM (Digital Cinema Media).
(Unsubmitted)
DCM said themselves in their presentation pack that they aim to connect brands, film and people, so the concept of bringing 'our world' and 'your world' together originated from there. These idents are based on the genres of horror and romance, using abstract sound and footage to convey the emotions associated with watching these types of films.
Below the two idents are accompanying posters that would be used to expand the brand presence further.
