Los Secretos | Brand Identity
Los Secretos is an Underwater Museum in Cancún, Mexico. Its mission is to save the natural coral reefs by attracting divers to an artificial reef made by sunken statues. The concept of the brand is based around the mysteries of the Sea and appeals to the curious seeker of adventure. The colour palette is inspired by the sea with its depth as well as pops of colour. The interactive secret language and wayfinding make the brand
an immersive experience.
m y s t e r i o u s | c o n c e a l e d | m o v i n g
