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    This work is a concept presentation only and serves merely as a demonstration of the process. None of this was produced by client.
Jose Cuervo – Secondary Visual Language Development

We were approached to relook Jose Cuervo South Africa's approach to branding & merchandising. Previously this consisted of a single logo on black, making it repetitive. The new language had to be versatile enough to work across a range of elements, bringing some variety to the branded content while remaining distinctly Jose Cuervo.

Jose Cuervo's bottle is very distinct and well recognised. To take advantage of this, we deconstructed their existing visual elements and reassembled them into designs telling the story of Jose Cuervo and its heritage.

Deconstructing the Elements.
Assembling Brand Elements